How do you consume music?
When? do you have a daily music routine? Is some music more suitable at a certain time of day than another?
Where? clubs, bedroom, gigs, car?
Who with? do you share your music or is it an individual experience?
How? radio, computer, ipod, tv, live, dancing, homework, getting ready ie doing other things - background wallpaper
Why? What are the pleasures associated with music consumption? What does it offer the audience and what needs does it gratify?
escapism
create mood - romance, melancholy, upbeat
cheer you up
get you in the mood to go out
add atmosphere to a gathering
help you sleep
distraction
companionship - driving, travelling